Promotional Email

Client                     Lawn and Garden Care 

Header Image   sleeping woman gardenscape

Subject                Autumn Lawn & Garden “Tuck-In” Service… Our Gift to You!
Date                      August 21, XXXX
To                            Established Customers
From                     Lawn and Garden Care, Inc.
Greeting             Hi [First Name],
Headline            It’s Time for Bed!  Let’s put Your Lawn and Garden “To Bed” for the winter.

Body                     

 Relaxing at home this weekend, I got to looking around my yard. Plants are pulling back from growth and dropping leaves.

Daylight is softer. The seasons are changing again. Can you feel it?

How are your lawn and garden looking? Mine needs some clean-up.  Easy enough to call the guys out… I own the company. That’s when I came up with an idea.

A great idea.

Because of the last 36 years in business, my sons and I have worked with many of the most beautiful gardens, both public and private, in the Seattle area.

As a ‘thank you’ for trusting us to care for your lawn and garden throughout the seasons, we’ll come and put your yard to bed this fall.

No charge.

Give me a call.  We’ll come out with some of our guys. They’ll cut and feed your lawn for winter, do any seasonal pruning your shrubs need, cut back the perennials, chip cuttings and clear away waste.

While our crew is working hard, we’d love to meet with you personally.  I, or one of my sons, will be there too.  We can talk about any ideas you have about your lawn and garden and also offer suggestions as we go through our ‘winter checklist’ together.

Call us right away, [first name].  Don’t miss out on this special offer.  We have dates available from September through mid-October, based on weather conditions.

With our unpredictable weather, you never know when that first hard frost or heavy rain is going to come.

We want to your garden to be prepared for the coming weather! So, we’ll put your garden to bed.  On us.

Call us today to make this appointment.

Sincerely,

Signature Line   
 XXXX XXXXXX

P.S.  We care about your garden’s health and beauty every season, every year.

Give us a call now.  XXX-XXX-XXXX.

We’ll put your lawn and garden to bed for the winter.Looking for some garden ideas to consider before our visit?  Go here [landing page link].

 

Example of Content for This Offer’s Landing Page

Thinking about our lawns and gardens in the fall gives our imaginations some real opportunity. Beautiful plantings that delight with color and texture come to mind. I love gardens that utilize vertical space to really expand the senses.

The bottom line?  It’s all about that base.

hands with soil
[alt tag/ hands full of beautiful soil.]

Take advantage of our passion for gardening when we get together for our appointment.  Give some thought to your space and list some questions and ideas.
Here are 8 tips to consider:

  1. Have you done soil testing and added amendments?
  2. Interested in mulching for winter with 2-3” of straw?
  3. Is it time to divide up perennials?
  4. Want to brighten things up by planting some winter color?
  5. Time to make changes in your garden?
  6. Do some plantings need to be moved around?
  7. Ever dreamed of having a beautiful water feature in your garden? Like, a koi pond or rock waterfall?
  8. How about creating edible landscapes?
waterfall gardenscape of woman's hand and face

[alt tag/] Landscaping waterfall of woman’s hand with face sculpture.

For me, water features always capture my creative whim. Creating rock waterfalls that blend with your landscape perfectly is a special interest of mine.  There is nothing so lovely as introducing soft sound to a garden.  Speaking of which, it’s about time to put my waterfall to bed too.

If all we do is start a conversation about what’s possible, or you just take our winter check-list and add it to your garden journal and relax… I’m excited to share ideas and insights. let’s get together in your garden soon.

Please give us a call today .

Lawn & Garden Care, Inc.
XXX XXX XX
XXXXXX, XX XXXXX
Office    XXX-XXX-XXXX
Website
Email

 

Check this one off the list! This is an example of a promotional email and follow-up landing page.